CHFA, Canada’s Largest Trade Association Dedicated to Natural, Organic and Wellness Brands, Releases Natural Health & Wellness Trend Report from CHFA NOW Toronto

The Canadian Well being Meals Affiliations specialists found rising tendencies on the commerce occasion in Toronto with over 8,000 business professionals and over 1,000 manufacturers.

TORONTO, Sept. 25, 2023 /CNW/ – In the present day, the Canadian Well being Meals Affiliation (CHFA) launched its extremely anticipated new pattern report, which could be seen right here. CHFA hosted CHFA NOW Toronto this previous weekend bringing collectively over 8,000 pure well being and wellness leaders to find the most recent improvements spanning pure well being, natural meals, better-for-you snacks, clear magnificence, wholesome dwelling and life-style.

The weekend’s annual convention  and commerce present was ripe with Canadian client insights and go-to tendencies that form what customers will see on the shelf this fall and winter season.

“The momentum within the Canadian marketplace for better-for-you manufacturers continues to develop. I am proud to share that we introduced over 1,000 manufacturers to Toronto this 12 months the place many rising stars and rising manufacturers actually get their massive break,” shared CHFA President and CEO, Aaron Skelton.

After two days of strolling the commerce present of Canada’s greatest commerce present for all issues pure, natural and wellness, there have been 4 rising tendencies that stood out and can hit retailers throughout Canada in 2024.

  1. Cafe  Tradition Comes Residence: Among the many estimated two billion cups of espresso consumed globally each day, Canadians are selecting to have extra of those cups at dwelling. As a rising pattern rising post-pandemic, the artwork of latte-making and having fun with specialty café drinks at house is on the rise. Manufacturers are offering Canadians with extra plant-based and one-step choices to take pleasure in a personalised barista expertise, from frothed oat lattes to gourmand matcha lattes – all made in seconds.

    Merchandise Noticed: Sproos Tremendous Matcha Latte, Two Bears’ Frothed Oat Latte, Say When Drinks’ Chai Focus, Freezeochino, and Minor Figures Oat Chai Latte.

  2. Rooted in Nature: Clear Hair Care is Right here: Neglect fillers and harsh elements – a pattern right here to remain is pure hair care that goes past simply shampoo and conditioner. With total hair well being changing into a serious magnificence focus this 12 months, Canadians are leaning towards gentler formulations, natural dietary supplements to advertise development and useful merchandise which are higher for scalps and the atmosphere.

    Merchandise Noticed: Pacifica Magnificence’s Collagen Masks, Routine’s Soiled Hipster Shampoo, Jusu’s Pure Hair Putty, Herbaland’s Biotin Magnificence Gummies and Good day Joyous’ Dry Shampoo.

  3. Oat Goes Past Milk: Oats have definitely made their mark over the past ten years as a dairy-free milk substitute. Now with customers adopting oat milk, the mighty oat is increasing as a brand new culinary pattern and a key ingredient in several meals merchandise creating a brand new wave of plant-based dairy choices – from oat butter to oat ice cream.

    Merchandise Noticed: Mylko’s Maple Oat Butt’r, Miyoko’s Oat Milk Butter, Past Moo’s Oatgurt and Oat & Mill Ice Cream.

  4. Ocean Elements Make Waves: Impressed by the depths of the ocean, ocean-derived and impressed elements have arrived on cabinets as Canadians experiment with new flavours. From dietary supplements to hair care to snacks, extra manufacturers are harnessing the facility of nutrient-dense elements like seaweed and sea moss. Within the final 5 years, there was a serious enhance, reportedly 65%, in merchandise with seaweed as a key ingredient as customers change into extra conscious of the well being advantages and decrease environmental footprint.

    Merchandise Noticed: Seed to Surf Plant-based Canned Fish, Ocean’s Halo Seaweed Merchandise and Sea Tales’ Tinned Sardines.
About CHFA

The Canadian Well being Meals Affiliation (CHFA) is Canada’s largest commerce affiliation devoted to pure, natural and wellness merchandise. As a nationwide not-for-profit affiliation, our members embrace producers, retailers, wholesalers, distributors, and importers dedicated to getting extra wholesome residing merchandise into the palms of extra Canadians.  Go to chfa.ca for more information.

SOURCE Canadian Well being Meals Affiliation (CHFA)

For additional info: Jennifer Love, , 416-271-5477