A daring new visible id and modernized artistic positioning celebrates originality, authenticity and the emotional connection followers have with the enduring noodle
TORONTO, Sept. 25, 2023 /CNW/ – Immediately, KD, Canada’s authentic mac n’ cheese, unveils its first rebrand in practically a decade. The brand new design leans into the attributes that make KD unapologetically distinctive: its deep-rooted reference to shoppers, its iconic noodle, and its one-of-a-kind tacky style. The rebrand celebrates KD‘s legacy with new, modern components to enchantment to the youthful era and indicators its daring imaginative and prescient for what’s to come back. Propelling the model into a brand new period, the rebrand incorporates a brand new emblem, packaging, and revamped model platform Gotta be KD.
For the previous 80 years, KD has grown to grow to be a family staple satisfying client cravings and delivering emotional satisfaction it doesn’t matter what stage of life you are in. Because the model goals to adapt to shoppers’ altering wants and existence, the rebrand marks a brand new period for KD to please Canadians with distinctive and genuine experiences, reminding them of all of the crave-worthy moments and events that KD may be part of.
“Immediately’s societal pressures could make it troublesome to seek out moments to flee the noise and reconnect together with your true self, however when Canadians sit down with a bowl of KD, it is like experiencing a deep private reference to their favourite dish – particularly when it is personally custom-made and ready simply the best way they prefer it,” says Scott Lougheed, Affiliate Director, Advertising at Kraft Heinz. “As a model that has all the time celebrated originality and self-expression, the ‘Gotta be KD‘ platform empowers individuals to embrace their true selves, creatively showcases how KD is the last word handy dish for each event and, most of all, encourages followers to feed the actual you.”
Immediately, Canadians really feel like they’ve extra obligations and fewer time to be their most genuine selves. To help followers in these moments the place life takes over, KD is introducing Cancel Protection – a one-of-a-kind fund designed to assist Canadians to foster the enjoyment of lacking out by masking restaurant reservation cancellation charges.
For the subsequent month, the primary 500 Canadians who add their cancellation payment receipt on kdcancelcoverage.ca can obtain a partial reimbursement as much as $25 on a primary come, first served foundation. *Phrases and circumstances could apply*
We’re driving transformation at The Kraft Heinz Firm (Nasdaq: KHC), impressed by our Objective, Let’s Make Life Scrumptious. Shoppers are on the heart of all the things we do. With 2022 web gross sales of roughly $26 billion, we’re dedicated to rising our iconic and rising meals and beverage manufacturers on a world scale. We leverage our scale and agility to unleash the total energy of Kraft Heinz throughout a portfolio of six consumer-driven product platforms. As international residents, we’re devoted to creating a sustainable, moral influence whereas serving to feed the world in wholesome, accountable methods. Be taught extra about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
SOURCE The Kraft Heinz Firm
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