Wedding dress designer to ‘play fairy godmother’ by giving gowns to Goodwill

Galia Lahav will donate 5 to 10 clothes to Goodwill, trusting that the group will ‘pretty distribute’ them all through the nation

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Emmali Osterhoudt had already purchased the image frames she’d come for at a Goodwill retailer in Birmingham, Ala., on Labor Day when she seen a giant 50 % off signal pointing to a piece she hadn’t checked out.

“I used to be simply attempting to get in and get out, however I simply felt the urge, prefer it was simply form of an inkling to go over there,” she informed The Washington Put up.

She did, beginning off within the purse part earlier than her roommate, Mia, known as her to the marriage clothes – she’d discovered one thing. Osterhoudt went, anticipating that Mia was about to indicate some ostentatious ’90s marriage ceremony clothes that will enable their buddy group to finish a longtime purpose: re-create the scene in “Buddies” during which Rachel, Monica and Phoebe put on marriage ceremony clothes whereas consuming popcorn and ingesting beer on the sofa.

As a substitute, she discovered one of the crucial stunning marriage ceremony clothes she’d ever seen – a flowing, lacy robe studded with pearls and rhinestones.

The value: $24.99.

Osterhoudt, a 21-year-old full-time nursing pupil on the College of Alabama at Birmingham, purchased it. Once they had been within the automobile, Osterhoudt and her roommate researched the identify on the tag, which they didn’t acknowledge. They found that Galia Lahav was a world-renowned designer making couture marriage ceremony clothes worn by the likes of Beyoncé Paris Hilton and Jennifer Lopez. They discovered a costume just like the one Osterhoudt had simply purchased retailing for round $6,200.

“It was simply form of like a ‘no method’ form of second,” she mentioned. ” . . . I’m not a really fortunate individual, so the truth that that simply form of fell into my arms was completely insane.”

Two days later, Osterhoudt posted a 59-second video to TikTok saying her discover. About 3.7 million folks have watched the video within the two weeks since she posted it. She attributes its reputation to its crossover attraction to 2 outstanding TikTok fan bases: people who find themselves into thrifting and individuals who love weddings.

Osterhoudt has been obsessive about weddings since she was somewhat lady. She grew up watching films like “27 Clothes,” “Bride Wars,” and “The Wedding ceremony Planner.” She loves all the main points – the flowers, the venues, the enjoyable actions brides do with their bridesmaids, and sure, the clothes. If she wasn’t learning to be a nurse, she’d have been a marriage planner.

“I’ve all the time been a hopeless romantic,” she mentioned, including that it’s a “stunning factor” that out of 8 billion folks on the earth, “two folks have such a powerful connection that they simply wish to spend the remainder of their lives collectively.”

Osterhoudt has since discovered her costume’s backstory. It had been at a bridal store in Louisiana, however when it didn’t promote, the store lowered the value. When that didn’t work, the value was lowered once more. Lastly, the store despatched it to Bustle, a bridal retailer in Birmingham. When the costume didn’t promote there both, Bustle donated it to the native Goodwill.

Bustle contacted Osterhoudt after she made the once-unwanted robe into the belle of the ball, inviting her to go to the shop within the coming weeks “to provide me the full-on bridal expertise and veil try-on.”

“The entire 9 yards,” she mentioned.

Osterhoudt additionally impressed the maker of her costume. Yael Friedman, a Galia Lahav spokeswoman, mentioned in an electronic mail that Osterhoudt’s story galvanized the designer to begin an initiative that may have her clothes popping up in thrift shops everywhere in the United States. Galia Lahav will donate 5 to 10 clothes to Goodwill, trusting that the group will “pretty distribute” them all through the nation. The corporate is gathering the clothes and plans to ship them to the nonprofit by the tip of the yr.

“Possibly somebody will discover a Christmas miracle,” Friedman wrote.

Galia Lahav was touched by the hundreds of thousands of people that watched Osterhoudt’s video and the hundreds who congratulated her or talked about what they might do in the event that they discovered their dream costume whereas thrifting.

The designer determined to make just a few extra desires come true.

“We thought it might be an thrilling concept to play fairy godmother,” Friedman wrote, “and donate just a few clothes ourselves to Goodwill for extra Cinderella moments.”

Osterhoudt’s second isn’t over but; she has the costume however no event to put on it – for now. Whereas she has a boyfriend of a number of years, the 2 aren’t engaged. Her boyfriend, Nick, isn’t feeling any strain to suggest. In truth, he’s helped Osterhoudt deal with the rougher aspect to the surprising burst of fame of the previous two weeks: the web vitriol. He took to the remark sections of her TikTok to defend her in opposition to these criticizing her for purchasing a marriage costume with out being engaged.

“He’s been my No. 1 supporter by all of this,” she mentioned.

Though she doesn’t have a set date on which to put on the costume, Osterhoudt expects to ultimately. Within the meantime, she is aware of she may make hundreds of {dollars} promoting it, however she has no plans to take action. She’s glad to hold it up till the correct second.

“I actually adore it a lot that I form of wish to put on it on my marriage ceremony day,” she mentioned, “when the time comes.”