“Why ‘All In The Family’ Resonated with Mexican Americans, Just Like My Mom”

My mother wasn’t much of a prime-time TV viewer in the early 1970s; she preferred Spanish-language soap operas as a complement to her English-language favorites in the afternoons. However, Norman Lear’s ‘All in the Family’ somehow found its way into her television lineup and quickly became a household favorite after its debut in January 1971. Witnessing her hearty laughter during the show was a rare sight.

Carroll O’Connor’s portrayal of Archie Bunker, with his outrageous remarks, particularly amused her. The humor, often centered around Archie’s bigotry, was a groundbreaking departure from typical sitcom dialogue, and it resonated deeply with viewers like my mother. As a Mexican American raised in El Paso, Texas, her attitudes toward race were shaped by her upbringing, influenced by the historical complexities of colonialism and inherited ignorance.

Born in 1926, my mother’s racial attitudes were largely a result of unfamiliarity rather than malice. However, ‘All in the Family’ provided a mirror for her to confront her own biases. The dynamic between Archie and his son-in-law, who challenged his views by bringing home a Black friend, echoed real-life experiences within our family. One memorable episode, featuring Sammy Davis Jr. planting a kiss on Archie’s cheek, left our living room echoing with laughter and served as a poignant reminder of the show’s impact.

Norman Lear’s creation not only entertained but also sparked conversations and reflections on deeply ingrained societal attitudes. As director of a journalism program, I’m grateful for the lasting legacy of ‘All in the Family’ and its role in fostering empathy and understanding in audiences across America.”

  • Oscar Garza, Director of the Graduate Program in Specialized Journalism/Arts & Culture at USC Annenberg School for Communication and Journalism.