Going Back In Time: When CBS Put A Viewer Advisory On ‘All In The Family’

“All in the Family” wasn’t just a sitcom; it was a groundbreaking cultural phenomenon. Premiering in the 1970s, the show boldly tackled sensitive and often taboo subjects such as racism, politics, and sexism, topics that were usually avoided in mainstream television. This fearless approach made the sitcom a massive hit, yet it also caused significant apprehension at CBS, the network that aired the show.

Creator Norman Lear vividly recalls the network’s initial hesitance. CBS insisted on a viewer advisory before each episode. Lear explains, “Before the fade-up on Carroll and Jean at the piano singing ‘Those Were the Days,’ there appeared this advisory: ‘The program you are about to see is ‘All in the Family.’ It seeks to throw a humorous spotlight on our frailties, prejudices, and concerns. By making them a source of laughter, we hope to show – in a mature fashion – just how absurd they are.'” This advisory aimed to prepare audiences for the unfiltered and often provocative content they were about to witness.

Even before its debut, industry insiders warned Lear about the potential backlash. Before Carroll O’Connor was cast as the iconic Archie Bunker, Lear had considered Mickey Rooney for the role. Rooney, however, had stark warnings for Lear. “Norm, they’re going to kill you, shoot you dead in the streets,” he cautioned, highlighting the show’s risky and controversial nature.

Despite these concerns, “All in the Family” went on to make television history. The show didn’t shy away from controversy; instead, it embraced it, using humor to shine a light on the absurdity of bigotry and prejudice. The characters, led by the irascible yet oddly endearing Archie Bunker, brought to life the societal issues of the time in a way that was both entertaining and thought-provoking.

The show’s legacy is built on its ability to provoke thought and discussion while delivering laughs. It paved the way for future sitcoms to explore serious themes under the guise of comedy, forever changing the landscape of television.

Do you remember the advisory that prefaced each episode? It was a bold statement of intent, setting the tone for a show that would challenge viewers’ perspectives and leave an indelible mark on popular culture. “All in the Family” will always be remembered not just for its humor, but for its fearless commentary on the human condition.