Going Back In Time: When CBS Put A Viewer Advisory On ‘All In The Family’

All in the Family wasn’t afraid to tackle sensitive subjects head-on. Airing in the 1970s, the groundbreaking sitcom delved into topics like racism, politics, sexism, and other issues that made many viewers uncomfortable. This bold approach made the show a massive hit, but CBS wasn’t always confident it would succeed.

Creator Norman Lear recalled that CBS insisted on a viewer advisory before each episode. “Before the fade-up on Carroll and Jean at the piano singing ‘Those Were the Days,’ there appeared this advisory: ‘The program you are about to see is ‘All in the Family.’ It seeks to throw a humorous spotlight on our frailties, prejudices, and concerns. By making them a source of laughter, we hope to show—in a mature fashion—just how absurd they are,’” Lear remembered.

Before the show aired, Lear faced warnings about potential backlash. Initially considering Mickey Rooney for the role of Archie Bunker, Lear was cautioned by Rooney himself, who said, “Norm, they’re going to kill you, shoot you dead in the streets.”

Despite the controversy and initial hesitations, All in the Family made history with its fearless approach and unforgettable humor. The show’s legacy lives on as a testament to its ability to provoke thought and laughter simultaneously. Do you remember the advisory that prefaced each episode? It was a sign of the bold storytelling that was to follow.