SaaS trade veteran with greater than 25 years of transformative advertising expertise joins firm to drive international growth
LONDON, Sept. 25, 2023 /CNW/ — IRIS Software program Group (IRIS), a number one international software program supplier of accountancy, HCM and schooling options, is in the present day saying the appointment of Alys Reynders as Chief Advertising Officer (CMO). With greater than 20 years of Software program-as-a-Service (SaaS) expertise within the firm’s three core vertical markets, Reynders brings transformative international advertising experience to help IRIS’ worldwide growth.
Elona Mortimer-Zhika, CEO of IRIS Software program Group says, “We take nice delight in our expertise, and I’m completely thrilled Alys has joined the IRIS household. Her excessive vitality, related experience and spectacular monitor document of world advertising success are essential as we develop quickly into the US market, and repeatedly innovate our product suite for purchasers all over the world.”
A four-time CMO within the enterprise software program sector, Reynders is liable for delivering IRIS’ international advertising imaginative and prescient and affect, initially targeted on go-to-market technique, transformative digital advertising and gross sales, in addition to international model consciousness. She joins IRIS from government management roles inside extremely acquisitive, personal equity-backed SaaS firms. Her expertise spans product advertising, digital development and demand programmes, company communications and model technique for top development software program firms.
Reynders additionally brings distinctive sector experience from serving as CMO at D2L, a SaaS platform within the schooling sector; human capital administration data from Wage.com and PeopleFluent; and monetary software program expertise from Geac.
Alys Reynders-Scott, Chief Advertising Officer, IRIS Software program Group feedback, “I’m extremely excited to affix IRIS. That is an skilled and engaged staff led from the highest with precision and fervour, and I stay up for being a powerful contributor on this subsequent chapter of development.”
Reynders will report back to the CEO and can spend time in each the UK and US.
About IRIS Software program Group
IRIS Software program Group is a world supplier of mission important software program and one of many UK’s largest privately held software program firms. IRIS offers software program options and companies for finance, HR and payroll groups, academic organisations, and accountancy corporations that takes the ache out of processes and lets professionals concentrate on the work they love. By simplifying, automating and offering insights on on a regular basis mission important duties for organisations of all sizes and styles, IRIS ensures clients can look ahead with certainty and confidence.
IRIS is the most important third-party on-line filer with the UK Authorities. Ninety of the highest 100 UK accountancy corporations use IRIS software program. One in six of the UK’s workforce is paid by IRIS payroll choices, and globally, six million workers obtain their payslip through IRIS software program each month. Greater than 850,000 UK workers are managed by IRIS HR options. Over 12,000 UK faculties and academies use IRIS, with 4 million mother and father and guardians utilizing IRIS apps to attach with their youngsters’s faculty; 300 million messages are delivered between faculties and fogeys annually, and over £15 million transactional funds are processed each month. IRIS is licensed as a Nice Place to Work® and recognised as certainly one of The Occasions Prime 50 Employers for Gender Equality in 2023. IRIS can be recognised as one of many Greatest Workplaces for Wellbeing, one of many Greatest Workplaces in Tech and one of many Greatest Workplaces for Ladies.
To see how IRIS helps organisations get issues proper first time, each time, go to www.irisglobal.com or comply with IRIS Software program Group on LinkedIn, Twitter and Instagram.
Media inquiries
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North America: Melanie Janisse| | +1 212 255 1198
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SOURCE IRIS Software program Group