Kubota Announces First-Time Presence at CES® 2024 to Showcase Future Innovation Strategy

Kubota to Unveil Commitments to Know-how Growth, Buyer Options, and Progress Towards its 2030 Imaginative and prescient to Manufacture Subsequent-Gen Tools

GRAPEVINE, Texas, Sept. 25, 2023 /CNW/ — Kubota North America Company (KNA) introduced at its annual Kubota Join supplier assembly the corporate’s plan to be a first-time exhibitor at CES® 2024 in Las Vegas in January 2024. The transfer signifies Kubota’s readiness to share its broad expertise story and 2030 imaginative and prescient, constructed on greater than 100 years of offering buyer options to societal points within the areas of meals manufacturing, clear water, and the atmosphere, and to offer attendees a digital glimpse into the way forward for its imaginative and prescient for next-generation tools bulletins.   

“Our purpose is to encourage folks at CES with Kubota’s forward-looking world imaginative and prescient to help the way forward for our world,” stated Shingo Hanada, President and CEO of Kubota North America. “By making a dynamic, immersive storytelling expertise within the Kubota exhibit sales space, we hope to take folks on a journey that showcases our design philosophy and lengthy legacy of offering options to our clients.”

Kubota was based in Osaka, Japan, in 1890 and presently is doing enterprise in additional than 120 international locations. The corporate’s unprecedented design philosophies have been born on the founder’s beliefs throughout three key areas of meals manufacturing, clear water, and the atmosphere. In North America, the corporate is finest identified for its iconic orange compact tools working on farms and ranches, business and residential properties, and building websites throughout the continent.

“We’re thrilled to have the ability to share the corporate’s imaginative and prescient and future ideas at CES,” stated Todd Stucke, Senior Vice President of Kubota North America. “Present attendees will get a peek backstage, significantly on the residential market the place we’re engaged on thrilling improvements that can assist form the way forward for compact tools for our firm, our sellers, and our clients who’ve come to anticipate high quality, versatility and reliability from Kubota.” 

Not too long ago, Kubota North America introduced expansions and new facility investments to carry extra jobs to superior manufacturing and an expanded footprint of innovation facilities, analysis and growth, and tools testing websites to the U.S. and nearer to the North American market. 

CES® 2024 runs from January 9-12 in Las Vegas. For extra data, go to KubotaUSA.com

About Kubota North America Company
Kubota North America Company (KNA), a wholly-owned subsidiary of Kubota Company, with headquarters in Grapevine, Texas, serves because the central enterprise hub for all KNA firms within the U.S. and Canada, the place management carefully connects sources and shares expertise throughout all traces of Kubota’s enterprise. Kubota Company, based mostly in Osaka, Japan, and along with its subsidiaries, manufactures and sells a variety of equipment, together with tractors, building tools, garden and backyard tools, hay instruments and different performance-matched implements to the North American market. For extra data, go to KubotaUSA.com or Kubota.ca.  

CES® is a registered trademark of the Client Know-how Affiliation.

SOURCE Kubota Tractor Company

For additional data: Kubota Newsroom: 877.582.6826,