SENIOR VICE PRESIDENT TO HIKE OVER 900 KILOMETRES OF TRAIL THIS FALL/WINTER
STONEY CREEK, ON, Sept. 25, 2023 /CNW/ – Canadian cold-climate footwear model Baffin is thrilled to announce a brand new product testing expedition, an end-to-end hike of the Bruce Path, Canada’s oldest and longest marked footpath. Baffin’s Senior Vice President of Industrial, Mark Hubner will cowl over 900 km, from Tobermory, Ontario, via the Niagara Area by the top of the Winter season. The expedition will begin on September 26, 2023, with Hubner accompanied by Baffin’s President Paul Hubner.
Since 1979, Baffin has earned a fame because the chief within the cold-climate footwear trade by offering prospects with high-performance merchandise they will belief to guard them from the weather on any journey. These merchandise are confirmed by Baffin via real-world experiences and within the coldest moments on Earth, as a result of proving efficiency would not cease at certifications or in a lab. The crew at Baffin executes product testing in real-world functions and environments to validate confidence and ship the best high quality product. This philosophy has pushed Baffin to each nook of the Earth, with expeditions to the North and South Poles, Machu Picchu, Lake Ontario, the Rocky Mountains and extra, placing Baffin merchandise to the check.
In response to the Bruce Path Conservancy, one among Ontario’s largest land trusts that acquires, protects, and restores the susceptible habitat and biodiversity of the Bruce Path, over 400,000 folks hike the path annually. Solely 4,440 folks have recorded a completion of the end-to-end hike of the Bruce Path. This intense trek would take over 30 days of steady mountaineering to finish, however many unfold their journey over a number of years.
Offering a good larger problem, Baffin will full its expedition within the Winter. This season affords a singular and extra arduous expertise, with the adjustments in local weather affecting the terrain and circumstances alongside the pedestrian-only trails. The probability of inclement climate all through the expedition means Baffin should choose their footwear appropriately, utilizing boots made for 3-Pin ski touring and snowshoeing when mountaineering alone will not be attainable.
The top-to-end hike of the Bruce Path is Baffin’s first large-scale product testing expedition since 2018. Every week from September via March, Hubner will hike a portion of the path, tenting on backcountry websites alongside the way in which. He might be joined on choose legs of the journey by members of the Baffin crew, companions, and high-profile Canadian friends, alongside along with his household – a lot of whom have partaken in Baffin adventures up to now. This expedition will permit real-world testing alternatives for varied Baffin merchandise, from present in-line boots to approaching Fall/Winter 2024 launches in addition to new product that’s nonetheless solely in its growth stage.
“The chilly has been within the firm’s DNA because the preliminary manufacturing operation was based in 1979 by my grandfather, Peter Hubner, who turned impressed to create insulated boots by his journeys to Baffin Island. Many years later, three generations of Hubners have taken Baffin merchandise throughout the Globe and to the coldest locations on Earth,” says Hubner. “Whereas these international expeditions have been extraordinary, we’ve a various pure playground in our personal yard. The Bruce Path has been part of Baffin’s story for years, with product testing, team-building outings and weekends spent on the path inspiring us all. I sit up for not solely difficult myself, however connecting with the Baffin neighborhood and my household, together with my younger son, alongside the way in which. I am thrilled to embark on an end-to-end expedition and to introduce a fourth technology of Hubners to Baffin’s real-world testing philosophy.”
Because the local weather and components change all through the season, the Baffin merchandise worn and examined will align. Baffin makes use of a Actual-World Examined™ (RWT™) system to advocate chilly consolation ranges related to Baffin footwear, to bridge the hole between product and utility. All 5 chilly consolation ranges might be examined all through the expedition, starting with Elemental Rated merchandise, Baffin’s most foundational boots; made to maintain the weather out the place mud, rain and moist circumstances could also be current. Throughout essentially the most excessive climate circumstances, merchandise might be represented as much as Polar Rated that are made for the coldest moments on Earth. These boots are made to beat essentially the most barren and distant environments on the planet, the place the local weather calls for essentially the most complete internal boot system to maintain the frozen components out.
Baffin has been a supporter of the Bruce Path Conservancy for the previous decade, serving to fund the conservation programming designed to preserve, restore, and handle land alongside the Niagara Escarpment UNESCO World Biosphere and to guard its ecosystems for the advantage of all. This 12 months, Baffin launched the Path Conservancy Mission in partnership with the Bruce Path Conservancy. To forestall the unfold of dangerous, invasive species alongside the path Baffin has dedicated to constructing 100 co-branded boot brush stations by 2025. This provides to the present 35 stations presently positioned all through the over 900 km of major path.
As part of the continued citizenship efforts with the Bruce Path Conservancy, Baffin might be elevating cash all through the expedition to assist the group as they look after protected pure lands, a crucial step to constructing nature-based options to handle the local weather disaster.
Baffin Ltd. is an modern, main outwear firm based mostly in Stoney Creek, Ontario, Canada with a core deal with technically superior, modern footwear and high-performance attire. Baffin designs, develops, and area checks footwear in essentially the most demanding environments on the planet and is targeted on being a worldwide chief in footwear and attire throughout the Outside, Industrial and Hunt and Fish classes. Baffin Ltd. is a wholly-owned subsidiary of Canada Goose Holdings Inc.
SOURCE Baffin Restricted
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