GreenShield’s new marketing campaign reinforces their dedication to bringing Canadians an built-in, seamless well being and advantages expertise
TORONTO, Sept. 25, 2023 /CNW/ – Canadians are spending an increasing number of time making an attempt to entry well being care and advantages. From ready in a physician’s workplace, to finishing profit types, to lining up on the pharmacy, a latest survey by GreenShield revealed Canadians are spending 2.5 instances extra time navigating their well being care and advantages than they’re spending at their precise physician appointment.
On common, Canadians are spending twice as a lot time within the lead as much as seeing a well being care practitioner, from reserving the appointment, to filling out medical historical past types, and ready to be seen, in comparison with time spent of their appointment. As well as, additionally they spend 60 per cent extra time post-appointment finishing duties akin to filling prescriptions, making follow- up appointments and submitting insurance coverage types than within the precise appointment.
“We all know Canadians need to take management of their well being however face challenges navigating the disparate elements of the well being and advantages system. Canadians are searching for entry, comfort, higher integration, and improved well being outcomes,” mentioned Zahid Salman, President and CEO, GreenShield. “As Canada’s first payer-provider and solely nationwide not-for-profit well being and advantages firm, GreenShield has paved a greater approach ahead by integrating protection and care, multi function place—delivering a customized, partaking, and simplified expertise.”
GreenShield is the primary group in Canada to function as an built-in payer-provider — providing insurance coverage, administering advantages as a ‘payer’ and providing well being providers akin to psychological well being, pharmacy, and telemedicine as a ‘supplier’. Integrating each side of the payer-provider equation allows GreenShield to uniquely simplify entry to care, take away administrative limitations, and enhance well being outcomes for its prospects.
Earlier this 12 months, GreenShield launched GreenShield+, a first-of-its-kind digital well being and advantages ecosystem that revolutionizes the Canadian well being and advantages expertise by unprecedented ranges of integration between its well being providers and advantages plans. And at present, to strengthen that dedication, GreenShield has launched its first-ever nationwide marketing campaign, the Reverse Ready Room.
“Our new nationwide marketing campaign is about empowering Canadians with a well being and advantages expertise constructed round them,” mentioned Mandy Mail, Senior Vice President, Advertising and marketing and Communications, GreenShield. “The Reverse Ready Room flips the common fact with GreenShield’s new approach ahead, which has protection and care, multi function place, constructed round you. The Reverse Ready Room is analogous to the GreenShield+ expertise – well timed entry to high quality care with seamless advantages integration, enabling you to spend extra time on well being and well-being versus navigating a posh system.”
The marketing campaign contains new commercials airing throughout Canada, in English and French, on TV, social media and YouTube. It reinforces the facility of GreenShield+ in a singular, humorous, and compelling approach whereas showcasing unprecedented ranges of integration and providers, the place customers can examine their protection, entry their advantages, join with healthcare suppliers, and get reimbursed for his or her claims multi function, easy-to-use place.
GreenShield was based as a not-for-profit on the idea that each one Canadians deserve the alternatives higher well being unlocks, with a mission of championing higher well being for all. The group reinvests its earnings and redeploys its wholly-owned well being providers to help underserved and marginalized communities throughout Canada by its social affect model, GreenShield Cares. The corporate is properly on its technique to reinvesting $75 million to positively affect not less than 1 million Canadians by 2025.
“GreenShield believes that well being is a proper, not a enterprise,” mentioned Salman. “Our distinctive built-in protection and care mannequin has been constructed to alleviate the limitations to look after all Canadians.”
Study extra about GreenShield+ and about GreenShield Cares within the 2022 Social Impression Report.
GreenShield is an built-in well being and advantages group and the primary group in Canada to function as a payer-provider— providing insurance coverage, administering advantages, and paying claims as a ‘payer’ whereas providing well being providers akin to psychological well being, pharmacy, and medical providers as a ‘supplier.’ Integrating each side of the payer-provider equation allows GreenShield to simplify entry to care, take away administrative limitations, and enhance well being outcomes for its prospects.
GreenShield is uniquely structured as a not-for-profit social enterprise that reinvests its earnings and redeploys its providers to help underserved Canadian communities through its social affect model, GreenShield Cares. The corporate’s overarching aim is to generate $75 million of social affect investments to enhance the lives of not less than 1 million Canadians by 2025, with a deal with psychological and oral well being. Because the trade’s noble challenger GreenShield continues to innovate, evolving its choices and providers to deepen its objective of championing higher well being for all.
GreenShield.ca
GreenShield means, collectively, Inexperienced Protect Canada (GSC), Inexperienced Protect Affiliation, and Inexperienced Protect Holdings Inc., which is the first firm that homes well being providers and advantages administration companies, together with Inkblot Remedy, Tranquility, BCH Consultants, NKS Well being Canada, The Well being Depot Pharmacy, Benecaid, and Pc Workware Inc. Inexperienced Protect Holdings Inc. is a completely owned subsidiary of the not-for-profit Inexperienced Protect Affiliation.
These findings are from a examine launched by Sago between September 2-5, 2023 amongst a random choice of 1,476 Canadian adults ages 18+ who’re on-line panelists of Sago’s Asking Canadians Group.
The outcomes had been weighted by training, age, gender, and area (and in Quebec, language) to match the inhabitants, in accordance with Census information. For comparability functions, a likelihood pattern of this measurement has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 instances out of 20. Respondents may reply in both English or French. Discrepancies in or between totals when in comparison with the information tables are as a result of rounding. Excerpts from this launch of findings must be correctly attributed, with interpretation topic to clarification or correction.
Sago is the worldwide analysis and information accomplice that connects human solutions to enterprise questions. Combining a legacy of affect, world attain, and progressive spirit, Sago allows shoppers to resolve enterprise issues by in depth viewers entry and an adaptive vary of qualitative and quantitative options.
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SOURCE GreenShield
